What is Nofollow?
By default, WordPress – and most major blogging platforms – have a rel=”nofollow” attribute in the comments section. What this means is that if you post a comment and include your website, that the link will now count towards raising your search engine rankings.
By using a plugin that enables Dofollow, users are able to post a comment, with a link to their site that will count towards increase their search engine rankings.
Why use Nofollow?
The Nofollow tags exist mainly to stop spammers from posting useless comments. Also in terms of basic SEO, outbound links take some of your PageRank juice from the page, so aspiring web-domination rankers won’t want people to have control over their page’s outbound links.
While the majority of blogs still use the Nofollow attribute there has been an increasing trend towards using Dofollow. Communities such as Bumpzee are starting to spring up as bloggers are beginning to see the value in offering Dofollow.
Why then, would a blogger want to have the Nofollow attribute removed? Simple, to encourage participation and reward contribution.
Most bloggers are constantly on the looking for ways to raise their profile, increase traffic and rankings. The major source of this is quality inbound links.
Dofollow is a great way of giving something back to the community, but even if your motives are not altruistic Dofollow is a viable strategy for building your brand.
For me personally, I believe success on the internet is about adding as much value as possible for the minimum user cost. My goals for Nubtub are to write quality content that either helps people or challenges their current perspective, to increase traffic and community participation. In order to achieve these results I results I realise I need to offer as much incentive to readers as possible, that is where dofollow comes in.
What are your thoughts, Nofollow or Dofollow?
And if you answered Dofollow, is it because you want to give something back or as a tactic to grow your blog?
UPDATE – Aly from SEOAly and Pet Insurance pointed me to an even better dofollow plugin that allows you to customize and specifiy a lot of options, such as the user must comment x times before the link turns dofollow. The default was 10 but I’ve set mine to 3 :p – Thanks Aly